OnlyFans Basics
If you're new to OnlyFans and wondering how creators make extra money beyond subscriptions, Pay-Per-View (PPV) is one of the most powerful tools. It allows you to sell individual photos, videos, or custom content directly to fans — even without showing everything.
In this guide, you'll learn what PPV is, how it works on OnlyFans, and how to use it smartly as a beginner. Whether you're just starting or looking to boost your income, this will give you the clarity you need to make it work.
What Is Pay-Per-View on OnlyFans?
Pay-Per-View (PPV) is a feature on OnlyFans that lets you send paid content directly to your subscribers — meaning they have to pay to unlock a specific photo, video, or custom message. Unlike regular posts that are included in the monthly subscription, PPV content is sold separately.
This makes it one of the best ways to boost your income, especially when you want to sell exclusive content, short clips, or custom requests. Fans love it because it feels more personal — and you get to control the price.
This model is mainly used for live events like boxing matches, UFC fights, or wrestling to monetize exclusive content.
How Does PPV Work?
PPV works through your OnlyFans inbox. You create a message with content — like a photo, video, or voice note — and set a price that fans have to pay to unlock it. Once sent, the message stays locked until the fan chooses to pay.
You can send PPV content to all your subscribers at once (mass message) or to selected fans individually. It's a great way to create urgency, tease exclusive content, or sell custom videos. Most successful creators combine PPV with regular posts, so subscribers stay engaged while still buying extra content.
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Why Pay-Per-View Works So Well on OnlyFans
Pay-Per-View is one of the most underrated ways to boost your income on OnlyFans — especially when you're just starting out or don’t want to rely on a high subscription price. It gives you full control over what content you sell, how much you charge, and when you send it.
Creators love PPV because it allows you to sell premium content to fans who want more — without giving away everything on your main feed. Whether it’s spicy videos, custom requests, or exclusive sets, PPV helps turn curiosity into cash.
And especially for no-face creators or those who only tease with body-focused visuals, PPV is a game-changer. You can still charge premium prices for content that builds fantasy, mystery, and connection — without showing everything.
The best part? You don’t need a huge following. With the right timing and content strategy, even small creators can make serious money through smart PPV use.
Comparison with Other Models
Subscription: Monthly payment for unlimited access; usually does not include exclusive events.
On-Demand Purchase: Similar to PPV, but content is often available for a longer period.
Paywall: Access to articles or videos is restricted to paying users — often as a subscription or pay-per-item.
PPV: Higher one-time price per event, but no recurring costs.
Example Calculation: How Much Does PPV Cost Compared to Other Models?
Pay-Per-View (PPV): Each event costs €20 → You pay €60 per month
Subscription (e.g. DAZN): €30 per month for unlimited access to many events and content
Paywall (e.g. articles): One article costs €2 → You pay €20 for 10 articles per month
If you’re watching regularly, a subscription can be more cost-effective.
But if you’re only interested in one or two specific events, PPV gives you more flexibility — and potentially even saves you money, since you’re not paying for unused content.
Paywalls let you pay only for the exact content you want to consume, making them a strong alternative to PPV for other types of digital media.
That’s Pay-Per-View!
PPV is ideal for occasional viewers and fans of exclusive live events or premium content.
It allows you to spend money only on what truly interests you — without any long-term commitment.
However, if you consume content regularly, PPV can become expensive. In those cases, a subscription model might be more affordable.
Paywalls offer flexible access to individual text or multimedia content and can be a great add-on to PPV in the digital creator world.
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